José González

Our second portrait in the We're Dedicated series is of an artist who needs no introduction. His cover of The Knifes song Heartbeats has had some 100 000 000+ plays on Spotify. It's our good friend José González. 

We met up on the beautiful location of Dalarö, Sweden, for a chat and a photo session with Kalle Gustafsson. José shares our vision in finding new ways to leave a positive and inspiring imprint on the people around you: 

"I am inspired by the forces of popular culture which in one way or another push for progress. Just as music artists are in a position to influence, I believe initiatives on the fashion scene can create trends with the potential to transcend beyond its own industry."

As one of the most humble people we've come across, we're delighted to have José as one of our ambassadors. 

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