Brand History - Uniforms for the Dedicated

Brand History

Ever since being established by a collective of snowboarders and creatives in 2008, Swedish brand Uniforms for the Dedicated has kept the excitement of great adventure at the heart of the brand’s foundation. As it originated out of a close relationship with the outdoors and the lifestyles it has to offer, the brand has taken on the mission to create a menswear line respectful of nature’s scarce resources.

By combining timeless designs with innovative fabric structures, their aim is to make modern classics that will sustain over time. While the brand may play around with concepts and experiment with fabrics and details, it does not look to overstate nor waive for what is believed to make a great Uniforms for the Dedicated garment. By 2018 the goal is to solely use fabrics based on recycled or organic fibers, as well as the latest sustainable innovations available.