“The airborne guinea pigs and cube-like characters of A Play of Nonsense are calling for the rising of the previously unknown. The absolute outcome is held by future, but more importantly, the tale’s purpose and conditions of path are chosen and shaped by its creators, and equally important interpreted by the curious observer – neither more nor less”.

Titled A Play of Nonsense, the collection is enthused by the imaginary literature of the19-century whose Lewis Carroll mastered the art of transforming everyday objects into a new and challenging meaning.

“There are similarities between Lewis Carroll’s conception of the world and the ways we like to look on our work and entrepreneurship in general. Transforming the imaginary into action is always tempting.” – Fredrik Wikholm, Creative Co-founder & Communications

Our interpretation combines various artistic forms in one collection: twisted artwork by Mikel Nilsson, music featuring Ram Di Dam, and classic wearable clothing that have fallen down the rabbit hole and climbed up in new fashion.